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Postcards from Travel Near and Far by Jia-Rui

90401, Santa Monica

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KCRW spinning near the foot court of Santa Monica Place

Dear ——–,

I’ve never been to a more glamorous mall than the newly opened Santa Monica Place – this project must have been started before the recession. It has that mid-00’s L.A. vibe: a glamorous lounge area with fire place for enjoying your food court treats and cocktails, a slim glass barrier between you and an ocean view, and a D.J. spinning break beats. You could envision someone saying, “Meet me at the mall for a drink,” and hanging out for a few hours. (Will it be open late enough for most L.A. hang outs?) Despite signs of a deepening recession, Tiffany, Burberry and Betsey Johnson optimistically flung open their doors. “It’s kind of like they’re trying to be Rodeo Drive,” Bryan said.  I’ve always associated malls with middle-class desires and luxury brands usually prefer an on-the-boulevard kind of locale. But thanks to status anxiety (a la Richard Hofstadter), I’m sure many middle-class mall goers will enjoy window shopping the upper-crust life they’d like to lead. Whether they will buy enough to keep it open is another question.


Author: postmarkhere

I'm a journalist based in Los Angeles who has always said that writing postcards for a living would be a dream job. The posts -- short enough to fit on an actual postcard -- chronicle recent travels near and far. I could blab on about being inspired by epistolary novels, the short poems of Emily Dickinson, and the New Yorker's "Talk of the Town" pieces, but I'll just say that I'm aiming to give you a sense of flavor of a place without boring you to death. Wish you were here!

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